Kerning IS important.

She is just blissfully unaware, isn’t she? Poor thing.

Everyday I drive past a similar example and cringe each time I see it. I will try to get a picture of it in the near future so you can see too. It’s a sign that says, “Clint’s Pro Steam”, and the ‘L’ & ‘i’ in ‘Clint’s’ runs together, making what appears to be a ‘u’, and well .. y’know what that spells.